COPYWRITING
Our copywriters work as part of our creative team. Our copywriter has
ultimate responsibility for the advertisement's verbal or textual content,
which often includes receiving the copy information from the client (copy/contact).
In our team the art director has ultimate responsibility for visual communication
and, particularly in the case of print work, and will oversee production.
Either person may come up with the overall idea for the advertisement,
with this the process of collaboration often creates valuable final products.
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