What makes a Web site effective?
Web sites that are useful
A major factor contributing to an appealing Web site is having content consisting of free and useful information that people want to read. Your visitors will tell their friends, and soon many others will be looking for the same useful information. Then you'll have your audience to sell your products/services to. Where visitors flock, commerce will follow. With just products and no information, you can struggle attracting visitors. Information promotes itself. Remember to have useful information for effective results from your Web site.
Web sites with a purpose communicated clearly
The purpose of graphic design and layout is to communicate a message with ease to the viewer. This success is determined by the speed and clarity which your message is understood. Visual design is only a tool for relaying your message, but its interpretation is affected by its appearance.
Web sites loading quickly
NetResult Web Marketing employs every step in the process of ensuring a quick loading Web site. The file size of graphics is reduced to as small as possible, while retaining high quality; the graphics' dimensions are pre-programmed into the HTML coding, enabling browsers to instantly determine their size further enabling a quick download; and the link for your hosting server is a high-speed OC3 Internet connection, (faster than a T-3, and equivalent to OC48).
Web sites easy to navigate
Navigating a Web site can easily become confusing. NetResult Web Marketing endeavors to design your Web site so that visitors can easily find what they're looking for. Your site will be constructed so that your visitor will have an indicator of:
Good Web design communicates your message while captivating your visitor, compels them to seek further in your Web site, and causes them to take a guided action. The pages need to be designed for the first exposure to the visitorto grab and keep their interest. First impressions are very important, and on the Web, the decision to stay or go can be made in the first five seconds of viewing your page.
Goals and Needs
If your visitors' need is not fulfilled, they'll look somewhere else, and you will not achieve your goals. Think about what you can offer your visitor, and what they are seeking. Your information must be presented in a way that meets their needs, and enables them to respond to your offers.
What are you promoting?
Why is your Web site needed?
What attracts visitors to your Web site? According to Forrester Research, the factors driving repeat visitors to their favorite Web sites are:
How will you receive/ship orders? Fulfilling your customers orders in a timely and efficient manner is essential to providing satisfying service, and creating repeat sales.
What are the unique qualities that would influence people to buy from your Web site? What can you offer, that others don't?