Internet Marketing

Hourly fee: $40/hour for:

• Consultation
• Research
• Search Engine Optimization
• Search Engine Registration
• Register with Link Directories and Company Directories
• Establish reciprocal links

Search Engine Optimization:

Search Engine Optimization (SEO) is the science of enabling your Web page(s) to achieve top rankings in search engine searches. NetResult Web Marketing can find the top-ranking keywords for your site and incorporate them into your Web page(s), enabling you to get top-rankings in searches. Get an advantage over your competition with the SEO Popular Keyword Service offered from NetResult Web Marketing.

Internet Marketing Tasks:

NetResult Web Marketing incorporates the following search engine optimization techniques into Web pages it constructs, enabling your Web site to produce high ranking search results from search engines. This involves:

• META tag description.
• META tag keywords.
• Other appropriate META tags.
• TITLE tag text and length.
• Page content designed for easy search engine indexing.
• Links constructed to enable search engine spiders to continue throughout your site.

A five hour minimum marketing procedure will propogate your Web site throughout the Internet, using the following options:

• Link Directories: Link Directories are Web sites with directories of links to related Web sites. There are Link Directories to a variety of subjects—health, real estate, technology, etc.—and NetResult Web Marketing can place your link on Link Directories related to your business.
• Search Engine Registration: NetResult Web Marketing will register your Web site by hand to get your URL placed with the most popular search engines: Alta Vista, About, AOL Search, AskJeeves, Direct Hit, Excite, FAST Search, Google, HotBot, LookSmart, Lycos, MSN Search, Netscape Search, Open Directory, and Yahoo!
• Search engines continue to change their policies and network alliances. In 2003, Yahoo! purchased Overture, which had recently acquired FAST (a Norwegian search company operating AllTheWeb.com) and AltaVista crawlers; Yahoo! also purchased Inktomi, a major database used by several search engines. This gives Yahoo! control of Overture, FAST, AltaVista and Inktomi. In 2004, Yahoo! discontinued using Google for providing search results.
• Most of the above sites now require registration fees to guarantee inclusion into their database, or that they will even review your site. The fees are as follows:
  • Yahoo!: A $299 annual, non-refundable fee is required for business sites. Yahoo! Express will review your site within 7 business days. Yahoo! Express does not guarantee a listing in the Yahoo! directory, nor does it guarantee the type of placement or description an accepted site will receive. They only guarantee they will consider your site for inclusion.
  • The Open Directory:The Open Directory Project is a human-operated directory which is also a data source for popular search engines such as Google, AOL Search, Netscape Search, Alta Vista, HotBot, Lycos and hundreds of others. This is a no-registration fee channel to get into several of the most popular search engines.
  • Business Network reaches more than 30 million unique users a month. This network of partners includes: the Wall Street Journal Online, About.com, Promo Magazine, Medical Meetings, FinancialTimes, AgriClick, DeltaFarmPress, AutoWorld, ElectronicBusiness, UtilityBusiness, CBS MarketWatch, HomeCare, WorkLife, Manufacturing.net, BusinessWeek, ElectronicMusician, OnStage, Clubindustry, National Real Estate Investor, CatalogAge, and many others.
    • Having a $199 Standard Listings annual fee, your Web site is reviewed within 5 business days, and allows you up to 5 links listed. With Standard Listings, your listing appears alphabetically in search results; and is NOT shared in the partner network; and there are no reports with Standard Listings.
    • Get top placement with Featured Listings. Featured Listing uses a Cost-Per-Click program where you pay only for the traffic you receive (if someone clicks on your URL in the search result). No $199 annual, but there is a 40 cent minimum per click cost. With Featured Listings you also receive custom reports on your click performance; and ARE included with all partners in this network.
• Register your Web site with additional search sites. There are search engines in the U.S. and other countries which may be of value in having your Web site listed.
• Locate search engines that are focused on your area of interest, and have your site registered with them. Like Qango-Auto World for automotive sites, Aviation Search Engine for aviation and aerospace sites, DermGuide for skin health sites, BizWeb for business sites, etc.

For more information on Internet Marketing, see the Marketing section of this site, containing a four page document explaining Internet Marketing. The Marketing section gives a brief history of the Internet, along with presenting the major elements involved in using the World Wide Web.

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